Diel Insurance Group

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A Tradition of Service for over 130 years.

Providing superior service to our customers is our priority and our reputation.

All team members are licensed.


Brian Brian Diel, CIC, Agency Owner & President, is a UW Stevens Point Honors Graduate holding a Bachelor's Degree in Business Administration with Management Emphasis. Brian attained his Certified Insurance Counselor designation in 1992.

Active in the community, Brian was the founding President of Downtown Rhinelander, Inc., later receiving the "Board Member of the Year" Award in 2012. He is currently an active member of the Nicolet College Board, Rhinelander Food Pantry Community Board Member, and Tomahawk Mainstreet. He is a member of Professional Insurance Agents of Wisconsin (PIAW) and the Insurance Marketing Group of Wisconsin (IMAGE). Brian is located in our Rhinelander office. Contact Brian






Personal Insurance Team

Pam Pam, CISR, Personal Lines Account Executive, joined the agency in 2008. She began her insurance career in 2001. Pam earned her Certified Insurance Service Representative (CISR) designation in 2010. Pam's focus is on our personal insurance customers seeking insurance for their Home, Autos, Motorcycles, Life Insurance, Annuities, and other residential and personal insurance. She is located in our Rhinelander office. Contact Pam




Amy Amy, CISR, Personal Lines Customer Service Agent, joined the agency in 2009. She holds an Associate Degree in Business from Northern Michigan University. She began her insurance career in 2001. Amy attained her Certified Insurance Service Representative (CISR) designation in 2010. Amy's focus is also on our personal lines customers, working to find a company and coverages to match their needs. She also occasionally travels to our Tomahawk location to assist our customers there. Amy is located in our Rhinelander office. Contact Amy



Vicki Vicki, CISR, the Customer Service Agent in our Tomahawk office, joined our agency in 2010. Vicki holds a Bachelor's Degree in Political Science and is an Honors Graduate of Rockford College. She began her Northwoods insurance career in 2001. While personal lines insurance sales and service is Vicki's main focus, she is also working with our commercial customers. Vicki earned her Certified Insurance Service Representative (CISR) designation in 2011 . She is located in our Tomahawk office. Contact Vicki





Business Insurance Team

Jeff Jeff, Commercial Customer Service Agent, joined the agency in 1996. He is a graduate of Luther College, holding a Bachelor's degree in Management Information Systems. He is also a graduate of Nicolet Area Technical College with an Associate Degree in Accounting. As a Commercial Lines Customer Service Agent, Jeff provides assistance to business customers. Jeff is familiar with trucking operations, manufacturing, resorts, children's camps and retail operations. Jeff is located in our Rhinelander office. Contact Jeff



Tracy Tracy, CISR is a Commercial Customer Service Agent, joining our agency in 2010. She began her insurance career in 1996, earning her Certified Insurance Service Representative (CISR) designation in 1999. Tracy provides customer service to our business insurance customers in Rhinelander and also occasionally travels to our Tomahawk location. Tracy is experienced with manufacturing, retail operations, aircraft coverage,and artisan contractors. She is located in our Rhinelander office. Contact Tracy



Christine Christine, Marketing, joined the agency in 2009. She is a UW-Stevens Point Honors Graduate, holding a Bachelors Degree in Political Science. Christine's insurance experience began at Sentry Insurance transcribing Commercial Loss Control reports, later becoming a Commercial Lines Rater. She is currently a member of Professional Insurance Agents of Wisconsin. Christine is located in our Rhinelander office. Contact Christine